Pantone Color
A Pantone color is a standardized color from the Pantone Matching System (PMS), a proprietary color space used in various industries, including printing, graphic design, fashion, and product manufacturing.
Each Pantone color is identified by a unique code, such as PMS 186 C (a specific shade of red), ensuring color consistency across different materials and production processes.
Pantone colors are pre-mixed spot colors, meaning they are created using a set formula of inks rather than being mixed in the printing process like CMYK (cyan, magenta, yellow, and black) colors. This makes Pantone colors more vibrant and consistent, especially for branding and packaging.
There are different Pantone color libraries, including:
- Pantone Solid Coated & Uncoated (for print)
- Pantone Textile (TCX, TPG) (for fashion & fabrics)
- Pantone Plastics (for industrial design)

Pantone colors are like a secret code for color. A special language that designers, printers, and brands use to make sure their colors look exactly the same no matter where they appear.
Imagine picking the perfect shade of blue for your company’s logo, without Pantone. It might look bright blue on a business card but dull navy on a t-shirt. Pantone solves this problem by creating a universal color system, so what you see is what you get, every single time.
From fashion to packaging to the walls in your home, Pantone colors help bring ideas to life with precision and vibrancy. It’s how companies like Coca-Cola, Tiffany & Co., and Starbucks ensure their signature colors never change, no matter where you see them.
See Other Guides

Upgrading Your Brand? Streamline Brand Transitions With Document Comparison Software
Upgrading your brand is a complete journey but document comparison software is a solution that makes it that much easier. Not only does it prevent content errors, but it also ensures a seamless […]

How Automation Technology Helps Protect Consumer Packaged Goods Brands From Critical Errors
One particular area to which CPG brands must pay close attention is quality control. In the consumer goods industry, the quality of labels and packaging is just as important as the quality of the product inside […]

The Growing Role of Packaging in Building a Strong Brand Identity
When you think about your products, what sets them apart from others in the industry? Are they more durable than the competition? Do they have better features or a more user-friendly design? Why should customers choose you over another company?