Variable Data Printing

Variable Data Printing (VDP) is a digital printing method that lets you change specific parts of a design, like names, barcodes, serial numbers, ingredients, or images, from one print to the next without stopping or resetting the printer. This means every printed piece can be unique, even in a large print run.

For example, VDP is how companies print thousands of labels that each have a different expiration date, batch number, or QR code.

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Why it matters:

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VDP makes printing faster, more flexible, and more personalized. It’s especially important for products that need traceability, customized marketing, or constantly changing information.

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Benefits:

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• Personalization: Each piece can have unique text, numbers, or images
• Efficiency: No need to restart the printer for every change
• Accuracy: Helps automate important details like serial numbers or dates
• Traceability: Essential for industries that track batches or product origins

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Use cases in print and packaging:

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• Labels: Expiration dates, batch/lot numbers, barcodes, and QR codes
• Packaging: Unique codes for promotions, tracking, or anti-counterfeiting
• Mailers: Personalized names or addresses for direct mail campaigns
• Tickets or passes: Unique IDs, seat numbers, or access codes

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VDP allows every printed piece to be different while still being produced quickly and accurately, perfect for labels, tracking, and personalized printing.

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