Pantone Matching System (PMS)
The Pantone Matching System is a standardized color reproduction system used across printing, packaging, and design to ensure that colors appear consistent and accurate, no matter where, when, or how they’re printed.
Instead of relying on CMYK builds alone, PMS assigns each color a unique code (like PMS 186 C), allowing brands and printers to match colors precisely worldwide.
Why It Matters
- Guarantees brand color consistency across all print materials
- Eliminates ambiguity when communicating colors between designers, brands, and printers
- Reduces costly reprints caused by color mismatches
Key Features
- A library of spot colors mixed from specific base inks
- Variations for different substrates (e.g., coated, uncoated, matte)
- Digital and physical swatch guides for accurate reference
Use Cases in Print & Packaging
- Ensuring brand identity colors appear exactly the same on every label or package
- Printing vibrant or hard-to-achieve hues that CMYK can’t reproduce reliably
- Maintaining consistency across global supply chains and multiple print vendors
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